Hi there Zinzi,
First of all it was nice to read a flawless post in terms in
written English! In terms of style it was pleasant to read and I think it
contained all elements. It always works very well to start off with a clear theoretic
definition of the key concept like coercive isomorphism like you did, so
well done.
When I saw the video I at first also had similar thoughts
that the role play theatre was rather distracting and disturbing from what they
both wanted to achieve, however on second thought I changed my mind as the
women who did the audit were not phased about it at all. They just did their
job anyway in a very smart way by giving the right reactions that satisfied
both ends. I could start a whole discussion here on culture and that in France
for instance you need to first have elaborate dinners, talking about art etc,
without any mentioning of business before you actually can get deals done,
etc., but for now I think you took on an interesting point of view. Just be
aware that there are more than one ways to reach a goal. I also think we have
to see this movie in the light of Nokia being one of the pioneers in auditing
these sort of things, so there were very few previous experiences to learn from.
Currently there is much more attention for these sustainable matters and
industry can jointly guide their suppliers towards a more sustainable production
so I agree with this suggestions.
Certification is the way forward and I think
we saw Nokia take the first steps in this long term effort. However as I said
before I do think that human communication will always play an important role
that cannot be put aside because of the fact that the communication is inefficient.
I think that communication should be judged on its effectiveness in reaching
their goals.
Well, as you can see I only discussed things, but have no
actual feedback in terms of things that are missing. So overall I would like to
say keep up the good work.
Jody Milder
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